With their debut EP coming next month, its title track ‘Plastic People’ shows up PleasureInc. as disco-pumped fun-mongers of the bluest order.

Sounding dastardly familiar, yet hip-swingingly fresh, the latest single from Norwich alt-pop duo PleasureInc. – the title track from their Plastic People EP due 17th April – rolls up the echoes of early 10’s indie nostalgia inside an urgent, sugary burst of NOW. Sounding like a cross between Duran Duran and Wooze, every bit of ‘Plastic People’ is juiced up and ready for the disco – complete with lit-up dancefloors, cringe-worthy DJ announcements and spilt bottles of VK getting sticky on the bar-tops.

Carrying a desire to entertain close to their chests, PleasureInc. also bear an endearingly nonsensical humour emblazoned on their hearts. The music video is a real gem. In it, the duo, among other things rub themselves seductively against garage doors while wearing crash helmets.

More central to PleasureInc.’s intrigue, however, is their ability to appeal to the aching doldrums of basically-shit everyday existence within this facade of free-flying hedonism. Essentially a satire against the stinking rich – cost of living crisis etc. – it is ‘Plastic People’s tender bridge, entreating the listener that “it’s okay to fall short every now and then”, which proves that there’s no true PleasureInc, without a bit of PainInc.. too, and that this Norwich duo serve up a lot more than meets the blue-y eye.