‘Sit down and have a nice cup of tea’ with the duo, as they eagerly whip you with a fly swatter and force feed you chunks of bread.

Dubbed by the group themselves as “probably our most unhinged song”, Manchester-hatched, queer outré-pop outfit The Vanity Project’s most recent single ‘Eureka’ grins fanatically. With gnashers bared in glorious delirium, it is slick with viscous confection and glittery iridescence. Within this latest single release from their upcoming debut album ‘We Never Should Have Come Here,’ the duo seamlessly squeeze an impressive range of structural shifts into a relatively short track, traversing a circus ground of maximalist art pop and frenetic experimental synth rock that evokes ‘Man Alive’ era Everything Everything roused with Cardiacs mayhem.
A song marked by its playful urgency and textural contrasts, polarities gesture at odds with one another, toing and froing in a Mortal Combat speed battle of elements. Verses are dominated by a starkly simple back-beat and repeating bass riff underpinning lead vocalist Rob Paterson’s boldly enunciated and spoken assertions of antithetically mundane self-help methods, ranging from a new and improved filing system to countryside relocation so he can “live on a farm with a goat” and his “bastard wife”. This is flanked by choruses rotund with twirling, skipping rhapsodic staccatos of synth and vocal harmonies.
The appropriately melodramatic frivolity of its accompanying music video, shot in Paterson’s parents basement, cuts between scenes of gag-tied members noogied and forced to watch PowerPoint presentations and a feverish disco of fight scenes and flower-crowned field frolicking. The Vanity Project won’t spare you a moment to escape this one bored – you will be entertained whether you like it or not.




