The new single from the forthcoming album pinpoints Love in its place between Pop and Commerce.

You fall asleep to the radio. You wake up in the lobby of the sexual health clinic. The sound of cloying muzak is drowned out by synthetic pulsing melodies. The rhythmnmachine begins its loop. The ooo wah sound of love gone wrong. The contractually binding “I love you baby.” No one makes eye contact. You are listening to the sounds of the ‘Love Song Industrial Complex,’ sounds that suggest a vulgar materialist Magnetic Fields combinined with a time-worn Happy Mondays. Meatraffle’s latest single may talk about love but this, in the words of John Lydon, is not a love song... It is, instead, an irresistible thing; a love song about love songs. The repetition is the point. As the title of their forthcoming LP ‘Base & Superstructure’ semi-seriously suggests this is not like your other petty bourgeois pop records with a catchy lead singles. This is a song that says it knows what it is singing.

The single is accompanied by a music video shot by Lou Smith which features Ollie Mozley as a topless romancer-cum-pale machine dancing in a south London garden. There is no romantic double, no manic counterpart for his arms to hold. Instead, flexed right angles encircle nothing but the energy of their own frenzied composition. He is practicing the act. Waiting to go on. The latest libidinal conscript to the love song industrial complex.  Big business is very wise. Even if you sing with your tongue so far in your cheek that it makes wry engravings on your own soft jowl, the words you sing are still being sold.  This is what you want. This is what you get. You can not escape the complex.