Words: Karl Johnson

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‘Calling Out’ is the third single from upcoming album ‘Numbers Game’ by South Philadelphia quartet Grocer. Sporting three different vocalists and lyricists that run riot over the band’s 90s-tinged rock arrangements, the collective explore a love of dissonant pop melodies and groove-hardened oddball pop gems. The video explores a surrealist take on working a 9-5 routine and how the madness of normality turns everything topsy-turvy, resulting naturally in an emotional disconnect with reality.

“’Calling Out’ came out of many frustrating years spent working in the restaurant industry,” states bassist/ vocalist Danielle Lovier, “and finally hitting my breaking point during the pandemic. We decided to produce a video ourselves that reflected that experience with the help of a few friends. It was very cathartic to run around Philly in these off-brand costumes lamenting the 9-5 grind.”

‘Calling Out’ snaps with all the vigour of modern post-punk, thorny guitar lines meet a fluid bass groove and thrashing drums, resulting in a knotted left-field guitar sound that causes your heart rate to sky-rocket – reflecting the venomous lyricism in its hatred of being lost in the maze-like existence of the current working world.

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